Dental Art Spa once again chose Gruppo Tonello as a partner for a strategic moment in its history: the launch of ZERO, the evolution of one of the company’s most iconic products.
A new product, a meticulously designed presentation, and a precise objective: to create an exclusive and unique event, capable of becoming a concrete marketing and business lever.
For this reason, an impactful location was chosen: the Relais Forte Benedek in Pastrengo, overlooking Lake Garda.
The evening began with a sunset aperitif, then continued in the pool area, where the most anticipated moment of the event had been designed: the presentation of ZERO.
In close collaboration with the Dental Art technical team, we coordinated all activities necessary for the reveal, from setups to scenic effects, to experiential areas dedicated to guests. Before the live audience and users connected via live streaming, the product emerged from the water enveloped in theatrical smoke, transforming the presentation into an engaging spectacle with strong visual impact.
At that moment, the notes of a string quartet resonated, positioned on the walls of the Fort, for an authentic wow effect. The repertoire was specially arranged for the occasion by the orchestra conductor.
We handled the setup, audio and video direction, live streaming worldwide, photographic and video production, and technical coordination of the entire event, ensuring precise management of every organizational phase. The evening concluded with a buffet dinner in standing dinner format, enriched by showcooking moments by the chefs, designed to encourage networking and create opportunities for interaction between clients and partners.
Watch the event for Dental Art Spa’s 50th company anniversary
